ABOUT US

Mo Cullen Shirtsmith makes handcrafted, New Zealand made men's shirts for people who want to wear something with personality. Every shirt is patterned, cut, sewn and finished right here in Mahurangi, New Zealand, using premium cotton fabrics and made in small batches rather than mass produced. Bold prints, retro nostalgia, native Kiwiana and tropical florals: shirts designed to spark conversations and get remembered.

Behind the label is Mo Cullen, who spent years working in fashion design, manufacturing and production before deciding that men's shirts deserved better. That eye for quality and craftsmanship goes into every piece. Explore our story, sizing and care guides below, or browse the full range of ready to wear and custom bespoke shirts.